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Sky Sports 3 was launched on 16 August 1996. The launch promotion involved many top sporting figures such as Dennis Bergkamp and Ryan Giggs to help the launch of the channel. Sky Sports also acquired the rights to Scottish football and the Coca-Cola Cup.
Sky Sports 3 mainly broadcasts tennis and American sporting events such as the NFL.
Sky Sports is a group of sports television channels operated by the satellite pay-TV company Sky plc. Sky Sports is the dominant subscription television sports brand in the United Kingdom and Ireland. It has played a major role in the increased commercialisation of British sport since 1991, sometimes playing a large role in inducing organisational changes in the sports it broadcasts, most notably when it encouraged the Premier League to break away from The Football League in 1992.
Sky Sports 1, 2, 3, 4 and 5 are available as a premium package on top of the basic Sky package. These channels are also available as premium on nearly every satellite, cable and IPTV broadcasting system in the UK and Ireland. Sky Sports News HQ and Sky Sports Mix are both provided as part of basic packages. The Sky Sports network is managed by Barney Francis.
At launch on 5 February 1989, Sky Television operated Eurosport as a 50/50 joint venture with the European Broadcasting Union. The channel was marketed as one of Sky’s four channels upon its launch, although additional sports programmes such as long-running international cricket coverage was occasionally broadcast on Sky Channel.
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